Midterm, Part I

Are you forgetful? Do you have trouble remembering things? Scientists have developed a pill that may help increase peoples' chances of remembering long-term memories. So many people have too many things going on in their daily lives that they tend to lost track of what they need to do. Details slip their minds and at the end of the day, they may not remember that they wanted something accomplished. Memories are an important aspect of peoples' lives; they enable us to focus on our behavior when we are going through difficulties. Memories can also help us to relive times that were happy and joyous. I feel that remembering our life experiences from hours, days, weeks or even years ago can definitely make an impact on our life. Memories, especially their meanings, can give us the opportunity to lessen the chance of making the same mistakes twice. They keep us mentally active. It allows us to connect our past with the present or future. Though the memory pill does sound like a great idea that people may respond to, companies need to think of ways in order to market them in the best possible way.

One way that companies may market this memory pill may be through emotional branding. Most memories seem to trigger the feelings and emotions of people, so by appealing to how people feel, this strategy may be the way to go. The brand comes to a life for people and forges a deeper, lasting connection. Understanding people's emotional needs and desires is really the key to the company's success. Users of the memory want to keep those memories, so companies should take the necessary steps towards understanding these wants and desires by being both inspiring and responsive to this need. Emotional branding provides the means and methodology for connecting products to the consumer in a emotionally profound way. It's ability to focus on fulfilling emotional experiences drives human motivation. The benefits of the memory pill will be felt in the hearts and the minds of the consumer. In order to successfully place their product within society, companies will have to strategically choose who they want to target. In my opinion, I feel that the best people to target for this product would be the older generation, generally those who are past the age of 50. It it not uncommon for people to have a greater tendency to forget more things once they get older.

Because this product can appeal to consumers on an emotional level, advertisements for the memory pill should strategically be placed. The placing of brands into regular entertainment, news or other media would create an association between the brand being placed and the audience tat is interacting with the given medium. With the memory pills, I think that companies would opt to use more serious and intellectual mediums, like the news or talk shows, because their target market are more inclined to watch these types of shows. When t he news or a talk show discusses topics that relate to solutions to memory loss, commercials and advertisements about these memory pills can be aired. Using more serious types of mediums can be seen as a reliable source because mediums like the news and talk shows are mostly based on facts. Information based on research done by scientists and doctors may incline users to buy the product.

Marketing memory-boosting pills may seem easy, but like any product that is available on the market today, it must be strategically placed in order for it to be successful. Using certain techniques like emotional branding and product placement will help increase an awareness among society today. That awareness can eventually grow into action, driving people to purchase the product. But, we will just have to wait and see what the future holds for these memory pills.