Wikipedia Assignment

For this assignment, I decided to add a few more things about the current CEO of McDonald's. The reason why I chose Jim Skinner is I wrote my capping paper on McDonald's. There was not that much information on him that was listed on the Wikipedia page. Because I did an in-depth analysis of the company, I had a few more facts to list about Skinner. This is what I added to the Wikipedia article:

"Jim Skinner currently serves as Vice Chairman and Chief Executive Officer for McDonald’s Corporation. Vice Chairman was a position that he held before becoming CEO in November 2004. Beginning his career with McDonald’s in 1971, Skinner quickly advanced and held many leadership positions during his 38 years with McDonald’s. These positions include President and Chief Operating Officer of the McDonald's Restaurant Group and President and Chief Operating Officer of McDonald's - Europe, Asia, Pacific and Middle East. Along with his current positions, he also serves on the Board of McDonald's Corporation, Ronald McDonald House Charities, the Walgreen Company and ITW (Illinois Tool Works). His greatest accomplishment, the “Plan to Win” strategy, managed to flip the company by reversing its falling profits. This strategy focused on improving on locations that already existed instead of expanding and building more. They hoped to achieve “faster, friendlier service; tastier food; a more appealing ambiance; better value; and sharper marketing.” By shifting strategies, Skinner and his team were able to increase McDonald’s total sales, increasing from $50.1 billion in 2004 to $70.1 billion in 2008. Because of his outstanding leadership, vision and execution, Chief Executive magazine named Jim Skinner 2009 CEO of the Year."

It was pretty easy to edit the article. Anyone can easily create an account on the Wikipedia website and edit any articles they feel are outdated or incorrect. Once someone creates an account, you basically just input any information you feel is necessary for the article. Because it is so easy for any one to access edit control over Wikipedia articles, many find the website an unreliable source.